Buying web content is one of the best decisions you can make if you want to focus on the other areas of your business.
Writing web content matters because it represents you and your business. As a website owner, nobody can prevent you from writing content yourself, but if writing is not your strength, you run the risk of sacrificing your website’s potential to attract traffic.
If this is the case, it would be safe to hire a reliable freelance writer to provide content for your website. This requires you to specify what you want from your content provider, but it maximizes your website’s potential for visibility. It also enables you to focus on the areas of your business that you are effective in.
But how can you determine if you are talking to the right prospect?
To help you identify the right person to provide content for your website, here are some of the most important questions that you need to ask before hiring a content provider:
1. Do you write original articles?
This is one of the most important questions because web content need to be unique and original. You wouldn’t want to pay your writer good dollars and receive copied content that does not represent the personality of your website – and possibly have it penalized.
2. What do you know about SEO?
A good content provider should be familiar with search engine optimization. It is the most popular strategy that content professionals implement in their work to make web content achieve maximum visibility.
3. What is the importance of keywords and backlinks to web content?
Keywords and back links are equally important because they work to enhance the exposure and popularity of your web page. The use of important keywords can help to connect your articles to search engines and human readers. Backlinks work to enhance your site’s exposure to visitors of article sites. These can help to bring people to your site. They also increase your site’s chances for higher page rankings.
4. What is your writing speed?
Writing speed refers to a writer’s turnaround time. You should know this so that you will have an idea when to receive your order.
5. Are you willing to do rewrites?
Rewrites are post-submission jobs that a writer agrees to do if you are not satisfied with the quality or substance of the articles delivered. This is a very important question that you should emphasize to your prospect-writer especially if the price your offer per article is above average.