A business blog or corporate blog is a web site of informal online articles that are either included in a company’s internal communications system or posted on the Internet for the public to read. It uses a more personal tone than corporate websites and is primarily used for public relations purposes.
Businesses, entrepreneurs, consultants and professionals use business blogs as a cost-effective way to connect to their target market. It helps them to showcase their expertise and establish their credibility. It also allows the audience to interact with blog administrators through comments, reactions or opinions. It will lead to the establishment of trust and rapport with your readers.
Business blogs are an essential tool for the online exposure of every professional or business entrepreneur. It is one of the best and most inexpensive ways of reaching out to the market, to feel its pulse, know its problems and deliver solutions.
If you have a business, you need to establish a web log to make your presence felt online. The web is a virtual marketplace with plenty of potentials for revenue.
Here are some of the basic steps for establishing a business blog:
1. Define your purpose for creating the blog.
You don’t have to waste your time setting up a blog and trying to fill it with information for nothing. There should be a reasonable purpose for it and it should relate to your business and its objectives.
There are three popular ways to use a web log. Some business bloggers use it to enhance their online visibility. Others use it as a lead generator and some professionals use it as a platform where they could develop content into books and other reference materials.
You need to define the purpose of your blog. This will enable you to fill it with the right content so that you can reach out to your target audience. This can also help you to make the right steps for making a call to action and leading your reader to their next move like subscribing, going to your website or signing up for a free report.
3. Identify your reader.
Before you establish a business blog, you need to know who you are writing for. Knowing your audience will help you to meet their needs and address their concerns. This will enable you to find ideas that can help them improve their lives.
4. Determine your frequency of posting.
This area needs your commitment. You should be able to establish a regular posting schedule to show your audience that you are serious. Blogs that post fresh content two to three times a week are more likely to succeed than others which are less frequently updated. You also need to consider your time for creating content. If you are not available for it, you should get someone else to do it for you.
5. Determine your niche.
Your topic or subject matter provides information about things that your readers want to learn. This is an aspect that you should put in place before you start your web log.
6. Be guided by an editorial plan.
An editorial or content plan consists of determining seven to ten categories for your blog. After determining the categories, you should assign at least five content ideas for each. This will help you to calendar your content and plan out posting dates for each sub-topic.
7. Know your competition.
You should know the entities who are blogging in your niche. Knowing your competition is an important element for your blog’s success. It can help you to determine the topics and keywords they are writing about, and enable you to find alternative keywords which have the potential to rank high in the search engine results. In order to know your competition, go to Technorati.com and search for blogs that use your keywords. Next use Alltop.com and Blogs.com to find the best of the best.
8. Build your blog and get down to business.