Sometimes it’s a surprise to you which of your content becomes the most popular. By popular you mean the most shared via social media methods, the most talked about on other blogs or forums, and the most read and commented on. Wouldn’t it be nice to have some knowledge beforehand as to what makes content popular so you can write future material with that goal in mind?
It’s important to know that it does depend on your particular readers in your particular niche, but there are certain types of information that does better than others in a content popularity contest.
Anything with a number in the title draws readers like moths to a flame. People like to be given privileged information, insights into mistakes they might be making, and actionable steps, which is what numbers in the title signify.
List posts such as a top 10 list are still going strong. Information in list form or bullet form is easier to digest and easier for many to take action on, thus making it attractive to readers.
Sharing your financials. Who doesn’t want to know what other people make? This might be how much you took in selling your last product or how much money you made with your organic farm last year, if that’s your site’s niche.
Giving away something almost instantly qualifies that content to become a favorite. Readers appreciate that you can relate to their problems and offer you free tools or solutions.
Another type of well-received content is that which showcases your favorite tools. Why? Because it’s valuable information your readers can take and use immediately. Plus, your readers will give feedback on their own favorite tools, thus making the content even better.
Giving personal results is similar to sharing your financials in that you share your personal side and reveal what others most want to know. Here you let the reader in on your business goals, case studies and affiliate campaign results.
Along the same lines is before and after posts. Graphics or infographics can tell much of the story, but any sort of before and after (in your niche) – weight loss, tomato plants on super-fertilizer, your now tricked-out car, is a good read.
Resource lists are another type of content that readers like, especially if you are an expert in your field or considered successful in what you do. Readers respond favorably to hearing about the resources you’ve used to help you become successful.
When you can deliver industry breaking news your content will see more traffic and get shared quite a bit. Obviously the trick is to be quick on breaking news, and if you’re not one of the first to report it, at least add a unique angle to what you offer it up.
While you don’t have to write your content to win a popularity contest, why wouldn’t you want to gear it towards what your readers like? It’s not about winning the contest but connecting with your readers, growing trust and mutually beneficial relationships, and gathering new readers into your fold.