As we all know, search engine optimization is one of the factors that hold the lifeline of online marketing. The visibility of your content or advertisements is important in making your products known to your target market. In order to make this happen, you need to make your content appear at the top of the search results pages, and the only way to do this is to optimize your content through SEO.
But since Search engine optimization is an evolving process, you need to develop tactics that can keep you abreast with the latest developments.
Here are some of the best SEO practices that you can consider for 2012:
1. Always be updated of changes in search engine algorithms.
You need to keep yourself updated of the changes of search engine algorithms so that you can formulate SEO strategies that fit the latest standards.
Search engines like Google, Yahoo and Bing are continuously updating their algorithms. However, they do not publish these online. You can keep track of the latest search engine methods by reading SEO articles and blogs from experts. One way to receive information about it on a regular basis is to sign up with RSS feeds that deal with the subject.
2. Use the most profitable keyword in your niche.
Determining the right keywords is one of the most important decisions you can make to attract your target market. Before deciding which keywords to use, you should do proper keyword research to know the exact, popular, and low-competition keywords that your prospects use when they search for information about your subject.
To determine the right keywords, you need a keyword research tool which can give you list of keywords, the volume of competition and the number of local and global monthly searches. You may use Google’s Adwords Keyword Tool for this process.
Keywords are important in SEO, but you should remember that they are only secondary to content. People run to the web for information and they are only attracted by quality content. You might be able to attract search engines with keywords but people won’t read your content if it doesn’t deliver quality and value. The best approach to attract traffic is to write quality content that is optimized for the search engines.
3. Create and submit a sitemap.
A sitemap is a list of pages of a web site which are accessible to crawlers or users. It is the navigational map of the whole website.
Many people tend to ignore this innocent looking feature of a website but it can help to give your site a better page ranking. It also allows search engines to make a better analysis of your content and assign your site its appropriate page rank.
4. Build links to authority sites.
Authority sites are websites that Google considers useful and credible for their content. These sites have high page ranking. If you can build as many links to authority sites as possible, Google will notice you and your page ranking will improve.
These are some of the SEO practices that you need to consider for the current year. There are many other SEO strategies that you can apply, but remember to use only white hat techniques to avoid penalty.