Online dating has become a high-growth business for the market leaders as more singles flock to the Web for love.  American Demographics reported that only 22 percent of the 98 million singles in the United States in 2002 had tried online dating.  Yahoo online dating is a good way to meet people from all parts of the globe.  Yahoo online dating does not charge for singles to post an ad and they can browse other ads for free. But Yahoo online dating charges a subscription fee of about $25 a month or $100 a year to initiate a relationship with another single and reply to an ad.

Yahoo online dating site does not disclose how many people subscribe to its personals service but the company said 70 percent of the company's subscription revenue in the third quarter came from four services --- one of which was personals.

Yahoo Chief Executive Terry Semel said last week that the company met
its goal of ending 2002 with 2 million paying subscribers.  Top online dating sites include USA Interactive's Match.com; uDate.com Inc., which USA Interactive's recently agreed to buy; Lavalife.com, and Yahoo.

Recently, yahoo online dating has an added feature for its multiple users- video and voice to online dating service.  This new feature on yahoo online dating enables online daters to get to check out whether a possible match has a deep voice or quirky mannerisms before embarking on a first date.  To use the video and voice components in yahoo online dating site, web surfers need a microphone and Webcam.  
With this added feature, Yahoo online is made more convenient.  Yahoo online dating offers voice and video greetings to singles for free to spruce up their online personal ads on its service. Yahoo online dating management believed that the voice and video helps tell more about the other person through the nuances in their speech and their mannerisms which can be easily gotten away with just text. More than 17 million people viewed online personals last year and 2.5 million people have paid for online personals, according to Jupiter Research.
Yahoo online dating site does not disclose how many people subscribe to its personals service but the company said 70 percent of the company's subscription revenue in the third quarter came from four services, one of which was personals.  Yahoo Chief Executive Terry Semel said last week that the company met its goal of ending 2002 with 2 million paying subscribers. The company has been trying to boost its paid services to offset the slump in its advertising business and diversify its revenue base.