The use of videos as a means to drive traffic to a website of blog has increased tremendously. It has many benefits. Aside from their being shorter compared to their written counterpart, they can be entertaining and more engaging. They also allow you to listen to the information you want to absorb instead of just reading them line by line on screen.
These are some of the advantages of using videos for marketing. But you need to follow certain rules to achieve these. Here are seven of the most important aspects of video marketing. These can help to set you off to a good start.
When you upload videos to YouTube or any other video sharing and hosting site, you should make sure that you own the videos. You should also see to it that your content has value and useful information that your target audience wants.
People’s attention span on the web is short and you only have the first 30 seconds to capture it. You should make sure that your video is engaging right from the very start. Make it brief at two to four minutes long. Be sure to load it with valuable information; this will make people coming back for more.
3. SE optimized title
Search engines also play a big role in making your content easier to find. Make your video search engine friendly by infusing strategic keywords in its title.
4. Appropriate tags
You should use tags which are relevant to your content. These should also be the words that people use when they search for videos on the web.
5. Your URL
Your primary objective of uploading videos to video sharing sites is to drive traffic to your site. One way to do it is to include your URL in your video description. People who appreciate your content are more likely to look for a URL where they can find more of your stuff.
6. A channel with multiple videos
When people like your video, chances are they will want to see more of your stuff. You should create a channel with several videos with quality, informative or entertaining content. This will become your followers’ favorite place to drop by when they want to watch videos on the web.
7. A call to action
A call to action is often the last element of your content, yet it is one of the most important aspects of video marketing. It tells your viewer where to go or what to do after viewing your video. It is the part that allows you to build a relationship with your audience.