Content is the number one element that website owners strive to make attractive because it is the main drawer of traffic for their businesses. They see to it that it carries the elements that catch the attention of both search engines and humans, like quality, useful information, good grammar and spelling, and profitable keywords that are strategically located within the article.
Most companies and professional content providers are equipped with the knowledge of the rules of the search engines. They make sure that the content they create are enticing to humans and search engines. Humans are interested in content that delivers relevant, up to date, and useful information that helps to educate them about their niche. Search engines on the other hand, love content that contain words or phrases that most people use to find information about that niche.
Content providers who can assemble content that carries these qualities are sure to draw genuine traffic and increase the profitability of a website. It is their main job to provide websites with content that are interesting to humans and friendly to search engines at the same time.
Here are six elements that help content providers to create SEO friendly content:
The page title is the first thing that search engines see when they conduct a search in the World Wide Web. As a content provider, you should keep your titles short and infused with your main keyword.
A good title is one that carries a statement that arouses the curiosity of the target audience. It should also bear keywords that enable search engines to find it easily.
2. Strategic Keywords
Strategic keywords are words or phrases that people use to find information on the web. These words should be relevant to the niche you are writing about as it can help to bring targeted traffic to your site.
Originality refers to the uniqueness of your content. Unique content refers to articles that do not appear anywhere else on the web. Search engines can easily detect duplicate content. It can even penalize your site if it finds out that you are copying content from other sites.
3. Quality and Relevance
Quality refers to the flawlessness of your content in terms of organization, grammar, spelling, and structure. Relevance refers to the topic that you are talking about in your content. It should be of significance and importance to your niche. It should not be stuffed with too many keywords and the keywords used should perfectly go with the flow of your ideas. Search engines can detect if your web page does not carry these attributes, and you can find it out in your rankings.
Content that is easy for readers to skim through for important details are more attractive than free flowing paragraphs. Readers would love to see lists that enumerate important factors or steps.
Another way to make content scannable is to break the article into sub-headings to provide the reader with a good view of the important points. You should also try to infuse your keywords in your sub-headings to make your article more SEO friendly.
5. Meta Tags
Meta tags play a good role in making content search engine friendly. Be sure to use meta tags that are relevant to your niche to enhance the visibility of your web page.
Hyperlinks are words or keywords that help to bring readers to your website or to another page within your website. This is done for the purpose of giving more information or details about the particular word or phrase that you intend to clarify with your reader. Hyperlinks help to improve traffic to your site. They also play some role in the improvement of your SEO.