Content distribution is one of the most effective ways of maximizing the visibility of your website or business on the web. It is cost effective but it can deliver good results if you are able to do it based on certain rules that help to make it attract and generate traffic which is one of its primary targets.
Distribution of content multiplies your chances of getting found on the web. Millions of people use the Internet to search for information, and if you apply the right technique, your target audience will be flocking to your site to learn from it. It will give you the opportunity to build your credibility and establish a relationship with your readers. It needs time, effort, and some skills, but if you can accomplish it, long-term benefits will be yours.
Here are the guidelines of content syndication. These can help to make you visible online:
1. Write quality articles that offer solutions to your readers’ concerns.
Before you write, it would be best to know some of the most pressing problems that your target audience wants to find answers to. This is a way to get an idea of what your readers want, and knowing these would enable you to deliver the right stuff: possible solutions which they can’t ignore easily.
Articles that offer solutions are very attractive and they will surely help to deliver the right traffic to your site or business. These articles also help to establish you as an authority on your niche.
2. Give your articles the tone that makes your readers comfortable.
Quality and useful information are two of the most important aspects of a readable article. But it would become more appealing if it can make readers comfortable with its friendly, conversational tone.
People on the web want to read articles like a friend is talking to them over a cup of coffee. Give them a good reading experience by writing reader-friendly articles that are free from complex words, run-on sentences, and inconsistencies.
3. Make your articles search engine friendly.
Search engine optimization is the way to make web pages search engine friendly. It is a must in every website or web content that needs exposure.
Optimize your articles by infusing them with strategic, highly-targeted keywords. These are the words or phrases that your targeted readers type on the search box when they search for information on the web. A keyword density of two to three percent would be sufficient to make your articles optimized without looking spammy.
But you must be sure that your keywords are relevant to your story or topic. It is true that keywords are intended to attract search engines, but you must remember that you are writing for humans who need the information. Modern search engines use relevance as one of the key factors in determining page rankings.
4. Post your articles on your blog or website.
A blog or website that is updated regularly keeps its followers intact. Search engines also love to index websites that are regularly provided with fresh content.
5. Produce multiple versions of your article and submit them to article directories.
After posting your article to your own website or blog, you will need to write multiple versions of it to make each one unique, and submit each of the articles to different article directories such as Ezine Articles, Article Base and Go Articles. You will need to make each article at least 65 percent unique to enable search engines to include each of them in the indexing process. You must also see to it that you use a different set of keywords for each article to really maximize your exposure on the web.