An e newsletter is an electronic newsletter sent by a company to its subscribers via e-mail on a daily, weekly or monthly basis. It contains updates about company events and activities. One of its objectives is to inform and build rapport with its readers in order to expand its customer base.
Newsletters most often land in the inbox of people who are not quite familiar with the company or its products and services. This is the primary reason why you need your newsletter to be interesting to ensure that their recipients spend a bit of their time to read it.
Here are a few ways to write an engaging newsletter:
1. Create an impressive subject line
Your newsletter gets opened immediately when your recipient is impressed with its subject line. Short and sweet subject lines have the highest probability of getting opened, according to research. One thing that you should keep in mind when creating subject lines is to avoid using the words “free” and “discount,” the exclamation point and the dollar sign because they catch the attention of spam filters. These can be a cause for your newsletter to be dumped in your recipient’s spam folder.
2. Provide great content
E newsletters are primarily intended to inform. It is imperative that you should provide great content which can inform your reader for free. This also gives you a chance to present your offer. People enjoy reading materials which can enrich their knowledge or give answers to their concerns. If they find your e newsletter useful and informative, they will surely anticipate for more.
Be sure to place your marketing offer at the beginning of your content. This is to ensure that it is read even if your recipient won’t finish reading the entire newsletter.
3. Proofread your content before sending them out
You should take time to proofread your newsletter before sending it out. This is to ensure that it is free from typos, spelling and grammar mistakes. These errors shout amateur or lack of professionalism, and most readers can spot them easily. Use a spell checker to check for typos or spelling errors, but you should not rely solely on your computer’s ability to detect them. Read your content over and over to ensure that it is free from mistakes which can have serious consequences to your business.
4. Make your content easy to read
One thing that you should take serious consideration about when writing content is to give your readers a pleasant reading moment. One way to do this is to make your content easy to read. Utilize white spaces to give you reader some breathing space. Avoid using long, complex sentences as they can confuse your reader. Make your ideas flow coherently through the entire body of your content. These can help to give your reader an enjoyable reading experience.